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23 Oct 2024

How Arena Offices prioritises the customer journey in its buildings  

How Arena Offices prioritises the customer journey in its buildings  

The customer journey is at the heart of our office space designs. From the moment clients step towards our buildings to the time they leave, our goal is to provide them and their guests with a seamless, convenient, and purposeful experience.

To achieve this, we collaborate closely with our in-house design partner, Enenco Office Design. Together, we meticulously consider every detail of our buildings and layouts, ensuring that every aspect is designed to make coming to work a pleasure.

In this blog post, we’ll delve into how we prioritise the customer journey across each of our 11 office locations…

Initial building visit and analysis

Before we even consider adding a new building to our portfolio, we conduct a comprehensive audit to ensure it meets our stringent standards. This audit is critical in determining if the building will provide the high-quality facilities our clients expect and whether it can be moulded to fit our vision of a world-class workspace.

Our design partner, Enenco Office Design, plays a vital role in this phase. They assess everything from the building’s electrical infrastructure and natural light sources to spatial flow and overall structural integrity. This detailed analysis ensures that each building has the potential to be transformed into a functional, inspiring, and vibrant workspace. Our focus isn’t just on aesthetics – it’s about creating a building that enhances the day-to-day work experience.

Ease and convenience throughout the customer journey

Once a building is purchased, we begin planning the layout with one clear goal in mind: to make the workspace intuitive and effortless to navigate. We strategically place key amenities in central locations on each floor, such as breakout areas and restrooms. This setup ensures that clients can address multiple needs in one go, without wasting valuable time or disrupting their workflow.

We also prioritise simplicity in navigation. Clients and visitors alike can move through our buildings with ease, thanks to thoughtful design elements like well-placed lighting, distinct flooring changes, and clear signage. These subtle cues naturally guide movement through the space, eliminating confusion and preventing the frustration that can arise from disorienting floor plans or poorly marked entrances.

A warm and welcoming environment

Creating an environment that promotes comfort, productivity and improves the customer journey is at the core of our design philosophy. We consider every detail – low noise levels, optimal air quality, abundant natural light, and the presence of indoor greenery, to create an environment that promotes wellbeing.

We offer a variety of workspaces to cater to different needs. Private work pods provide the ideal setting for deep focus, while open breakout areas are perfect for collaboration and group meetings. Our design ensures that whether you’re working solo or engaging with a team, you’ll find a space that supports your goals.

In partnership with outstanding interior designers, we take the aesthetic aspect of our spaces to the next level. Comparable to high-end hotels, we furnish our offices with luxurious materials, vibrant colour schemes, and modern designs. Every piece of furniture is carefully selected to provide both comfort and style, reflecting our commitment to quality in every detail.

Human touch-points

While design and layout are crucial, we believe it’s the human touchpoints that truly define the Arena customer journey. Our dedicated centre teams play a key role in creating the warm, inviting atmosphere that sets our locations apart. From the front desk staff to behind-the-scenes support, we are committed to providing personalised, attentive service to ensure your needs are met throughout the day, enhancing both your workday and overall business journey.

Need assistance with anything from booking a meeting room to troubleshooting a technical issue? Our team is always available, whether over the phone or in person, to provide support and ensure that your workday runs smoothly.

Try the Arena difference

At Arena Offices, we offer more than just a workspace. We’ve created beautifully designed serviced offices that make coming to work a pleasure, with the flexibility, facilities, and support your business needs to succeed.

We’d love to learn more about your business and how we can support your growth. Book a tour today to experience firsthand how we prioritise the customer journey in our buildings and why so many clients love being part of the Arena community. Discover the difference that beautifully designed, purpose-driven spaces can make.